ENDLESS RIBBON

ARTISTS: MORAG MYERSCOUGH

CLIENT: COVENTRY CITY OF CULTURE 2021

LOCATION: HERTFORD STREET, COVENTRY

SERVICES: COMMISSIONING

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A vibrant installation, realized together with Coventry city council and Creative Giants, breathes new life into one of the city’s major public spaces with a dramatic and atmospheric piece along the canopy of Hertford Street, transforming the space with the bold simplicity of light and color.

Morag introduces the work as part of a major creative regeneration program ahead of the ‘city center south scheme’  in the build up to Coventry city of Culture 2021,

Endless ribbon takes inspiration from the city’s Coventry cathedral and looks deeper into its cultural history and heritage. During her exploration and research, Morag was taken by the stained-glass window by john piper and Patrick Reyntiens - inspiring the use of color and natural light from above to uplift a place where colors radiate down a warm glow even under gloomy skies. The ribbon weaving industry dominated the city from the early 1700s to the 1860s - the artwork wraps around the inside of the building in the form of a continuous ribbon with no start or finish. morag myerscough’s

‘I experienced a desire for colour in the city and I wanted to get it in the streets. plus the simplicity of light and colour is always so magical in every location. community is at the heart of every project I do. we wanted to change perceptions of space by transforming the canopy walkway with fresh bold colour and an abundance of plants. working with the food traders and surrounding shops, together we wanted to make a new destination for everyone that brings joy to an area that needed some love.’
Morag Myerscough