THE LOST HORIZON
A VIRTUAL REIMAGINING OF GLASTONBURY FESTIVAL’S INFAMOUS SHANGRILA
- ARTIST: Assorted
- CLIENT: Shangri-la Glastonbury
- LOCATION: Online
- SERVICES: Art Curator
Lost Horizons Festival was created in response to the cancellation of Glastonbury 2020. It was designed to take the festival scene online and celebrate music virtually.
Working with Lost Horizons, we connected International D.J’s with award-winning artists to build a series of complex visual layers that would complement and enhance the music – a visual feast for the eyes.
Using our experience working with technology, we elevated the idea of using public art as a backdrop and built an avatar of world-famous artist Paul Insect so that we could invite people to ‘become’ a part of the phenomena.
The audio-visual spectacle was reminiscent of Glastonbury’s Shangri-La but delivered something new and exciting that responded to the needs of a virtual audience.
Four million people watched the live online extravaganza, making it the largest virtual arts and music festival in the world.
“it was spooky how similar it was to the real thing. I met up with friends, made new ones, was able to make an avatar that could dance – with moves I could never pull off in real life – and the classic festival experience of bimbling between areas, overhearing conversations and marveling at the wonderful looks people had created for themselves was just like people watching at a festival.”
Kaye Dunnings, Creative director of Shangri-La and Lost Horizon