Creative Giants worked with the public realm team at Coventry City Council to develop a cultural masterplan around a new home for the British Arts Council Collection.

This proposal predominantly saw the development of four key areas surrounding the Arts Council building and gave each space their own character as they act as gateways into the masterplan.

The proposal by Creative Giants looked to make this area of Coventry as eclectic and vibrant as possible.

A bold design approach led to choosing to reveal the River Sherbourne in-front of the new BACC, creating a maker space in the historical Spon Street, a space for urban farming on the roof of Coventry’s Market, and defining a new road layout with pop up activities.