Creative Giants worked with the public realm team at Coventry City Council to develop a cultural masterplan around a new home for the British Arts Council Collection.

This proposal predominantly saw the development of four key areas surrounding the Arts Council building and gave each space their own character as they act as gateways into the masterplan.

The proposal by Creative Giants looked to make this area of Coventry as eclectic and vibrant as possible.

A bold design approach led to choosing to reveal the River Sherbourne in-front of the new BACC, creating a maker space in the historical Spon Street, a space for urban farming on the roof of Coventry’s Market, and defining a new road layout with pop up activities.  

The site sits within the Lady Herbert’s Garden and The Burges Conservation Area. With links to Coventry’s industrial past, Palmer Lane has a rich history in the cloth industry  – now it is redeveloped into a green haven within the city.

Male suicide and mental health is a big issue and charity CALM wanted to stop people in their tracks and get people talking about it.

Working with creative agency Strong & Co and Mark Jenkins, an American artist most widely known for his street sculptures made from packing tape, we built individual sculptures that would represent real lives lost to suicide, placing them in prominent places to raise awareness and trigger debate.

Working with twelve groups of families and friends who lost someone to suicide, Mark built hyper-realistic tape models representing the life of the person they had lost.

Involving the families not only helped the grief process, it created a story that would reinforce the impact of each sculpture. A poignant reminder of a real life and a call to society to come together and ultimately take a stand against male suicide.

The next step was to achieve maximum prominence. Working with CALM we were able to place 84 statues at the top of Television Studios, representing the number of men who die each week. It received incredible press coverage and was the catalyst for the Government’s decision to appoint a suicide prevention minister, inciting structural change through a demonstrable change in government policy.

Creative Giants were enlisted by XL records to promote the release of Thom Yorke’s long-awaited third album, Anima.

Working with Tariq Barr, long time collaborator of Thom’s, we created a viral campaign that reinforced the central message of the album and the accompanying Netflix special of the same name. 

Working with our artists, we used video mapping technology to high-jack several London landmarks, illuminating them with a series of cryptic statements and artworks. Each piece of art was unique and designed to work within the confines of specific locations.

Mysterious words appeared on small buildings alongside larger, more immersive art work on some of London’s key landmarks.  As individual pieces they triggered interest but combined together they created a breadcrumb trail of uncertainty and unpredictability. 

The campaign went viral as spectators around the city became intrigued by the mysterious Anima.

Lost Horizons Festival was created in response to the cancellation of Glastonbury 2020. It was designed to take the festival scene online and celebrate music virtually.

Working with Lost Horizons, we connected International D.J’s with award-winning artists to build a series of complex visual layers that would complement and enhance the music – a visual feast for the eyes.

Using our experience working with technology, we elevated the idea of using public art as a backdrop and built an avatar of world-famous artist Paul Insect so that we could invite people to ‘become’ a part of the phenomena.

The audio-visual spectacle was reminiscent of Glastonbury’s Shangri-La but delivered something new and exciting that responded to the needs of a virtual audience. 

Four million people watched the live online extravaganza, making it the largest  virtual arts and music festival in the world.

Created by Iva Troj, the Brighton-based 2016 Palm Award Winner and 2019 CAF Artist Of The Year, the 6m x 3m canvas depicts in minute detail a scene inspired by Halo Infinite. The scene shows franchise protagonist, The Master Chief, locked in battle with his alien enemy: the spark of rebellion in the center of the painting ignites scores of battles nearby, as the Chief inspires the marines around him to become heroes.

The work was created in Troj’s Brighton studio using oil on canvas, with details and techniques that Troj is known for in her original works, which typically blend Renaissance and postmodern styles giving a dreamlike feel. Titled the ‘Master Piece”, playing on Halo’s lead character’s name, the piece elevates a decades-old cultural icon from pop culture to high culture, blending Renaissance art with cutting edge entertainment and reminding fans and new audiences alike that videogames are, indeed, works of art.