Anima Campaign

Anima Campaign Marble Arch
Anima Campaign Tate Modern

Anima Campaign

VISUAL PROPAGANDA TO BUILD A BUZZ OF EXPECTATION FOR THOM YORKE’S NEW ALBUM and netflix special, ANIMA

Project Stats
  • ARTIST: Thom Yorke
  • CLIENT: XL Records
  • LOCATION: London
  • SERVICES: AV Production
THE DETAILS

Creative Giants were enlisted by XL records to promote the release of Thom Yorke’s long-awaited third album, Anima.

Working with Tariq Barr, long time collaborator of Thom’s, we created a viral campaign that reinforced the central message of the album and the accompanying Netflix special of the same name. 

Working with our artists, we used video mapping technology to high-jack several London landmarks, illuminating them with a series of cryptic statements and artworks. Each piece of art was unique and designed to work within the confines of specific locations.

Mysterious words appeared on small buildings alongside larger, more immersive art work on some of London’s key landmarks.  As individual pieces they triggered interest but combined together they created a breadcrumb trail of uncertainty and unpredictability. 

The campaign went viral as spectators around the city became intrigued by the mysterious Anima.

 

“If you suffer from anxiety it manifests itself in unpredictable ways, some people have over-emotional reactions. [For] some people the roots of reality can just get pulled out, you don’t know what’s happening. Then eventually reality comes back.”

Thom Yorke on Anima

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Lost Horizons

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Shangri-La sign 2015
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THE LOST HORIZON

A VIRTUAL REIMAGINING OF GLASTONBURY FESTIVAL’S INFAMOUS SHANGRILA

Project Stats

  • ARTIST: Assorted
  • CLIENT: Shangri-la Glastonbury
  • LOCATION: Online
  • SERVICES: Art Curator
THE DETAILS

Lost Horizons Festival was created in response to the cancellation of Glastonbury 2020. It was designed to take the festival scene online and celebrate music virtually.

Working with Lost Horizons, we connected International D.J’s with award-winning artists to build a series of complex visual layers that would complement and enhance the music – a visual feast for the eyes.

Using our experience working with technology, we elevated the idea of using public art as a backdrop and built an avatar of world-famous artist Paul Insect so that we could invite people to ‘become’ a part of the phenomena.

The audio-visual spectacle was reminiscent of Glastonbury’s Shangri-La but delivered something new and exciting that responded to the needs of a virtual audience. 

Four million people watched the live online extravaganza, making it the largest  virtual arts and music festival in the world. 

 

“it was spooky how similar it was to the real thing. I met up with friends, made new ones, was able to make an avatar that could dance – with moves I could never pull off in real life – and the classic festival experience of bimbling between areas, overhearing conversations and marveling at the wonderful looks people had created for themselves was just like people watching at a festival.”

Kaye Dunnings, Creative director of Shangri-La and Lost Horizon

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The Rainbow Dude

Paul Insect Rainbow Dude
Rainbow Dude - Installation
rainbow man night fireworks

THE RAINBOW DUDE

A JOYFUL BEACON SITTING ON THE PARK HILL BY ARTIST PAUL INSECT TO MEET, HANGOUT AND SHARE IN THE GLASTONBURY EXPERIENCE

Project Stats
  • ARTIST: Paul Insect
  • CLIENT: Emily Eavis
  • LOCATION: Glastonbury Festival 2019
  • SERVICES: Design & Build
THE DETAILS

Creative Giants worked in collaboration with artist Paul Insect to develop a 7 metre tall  sculpture, commissioned by Glastonbury’s co-organiser, Emily Eavis for the 2019 Festival. 

The giant sculpture had to be built to rigorous specification, with materials, resources and finish treatments all complying to the strictest of health and safety regulations. It had to be built to be disassembled and reassembled for future festivals.  

The entire process was run ‘in-house’ over several months, from hand sketches and foam models to CAD analysis, construction drawings, fabrication and finally installation.

The project was an enormous success for everybody involved; a visit to the happy face of the Rainbow Dude was frequently listed in the top ten things to see in Glastonbury 2019.

Combined with special edition prints, artist Paul Insect was elevated to be recognised alongside Banksy as one of the Festival’s takeover visual artists.

“An alienated character escaping the polluted sky to instead enjoy the festival atmosphere and hang out with the sun-kissed crowds of Glastonbury Festival”

Paul Insect, artist, on his vision for the Rainbow Dude

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